Insightful Corner

Information

Market research was seen as a bit of a gimmick not that long ago. But it’s more important than ever in an age where consumers crave a personalised experience rather than a one-size-fits-all approach. Conducting thorough research into your customers’ needs, their common issues and pain points will help you to develop tailored solutions and messages that resonate with them on a very individual basis Reset If your business operates in a particular niche or obscure area, then it is harder to obtain directory links. In this case, you can try more niche directories, or look at different ways to build links depending on what’s relevant to your business. For example, you could: Guest post on local blogs Actively post in forums Sponsor local events Get in touch with local influencers and collaborate with them Reply to relevant queries on Quora and leave a link to your website